The Potential of Glass Display Cases
The majority of retailers could use some sound advice on ways to increase the potential of their glass display cases in order to build aesthetic appeal for merchandise and stock of any sort. Whether marketing expensive items or everyday goods, creative merchandising can assist in moving commodities into buyer’s hands and driving the success of a business.
Small and large businesses alike need a good marketing strategy if they are going to maximize the selling potential of their respected products. Most any item can benefit from a spotlight fixture if it is located in the right place and in the vicinity of related products. With proper placement, display showcases also aid in navigating the store and help customers find products easier. A good tip is to accentuate good selling items with a showcased product that compliments the product well. For instance, a jewelry retailer could profit well by setting a countertop showcase stocked with charms next to his selection of tennis bracelets.
When a particular article deserves additional notice, finding a good location to spotlight the display case is of utmost importance. The location should be visible to large groups of potential buyers by placing the glass showcase in the most popular sections of the store. While the majority of retailers chose to use displays near the entrance and checkout counters as well as register stands to gain attention, a section adjacent to a these highly trafficked spaces are also great for leading the customer to that section. By guiding your customers to where you would like them to go, a store merchandiser is able to control the shopping experience with the proper use of glass showcases.
As you can see, there are a number good ways to maximize the potential of you glass display cases in order to increase the sales of your business. Each retail environment is unique and warrants extra attention to detail in order to bolster the attention your products receive and set them apart from your competition. By putting yourself in your customer shoes, the benefits reaped from your display cases can be increased with little effort.