A Brief Overview of Glass Showcases and Display Cases
When a collectible is deserving of public notice, it is ready for a display case. In the past, glass display cases have been closely identified with classic art, memorabilia and retail store merchandising, however they are now constructed for optimal protection, security, and advertising. Articles that warrant importance and are worthy of being viewed by large groups can be cautiously displayed by hundreds and even thousands of bystanders per day without any worry or fear of damage.
Many breakable pieces are encased in custom designed, clear display cases capable of accenting the collectible while decreasing the odds that the showcase piece will be broken or stolen. These two distinct features are what has made display cases such an efficient tool of marketing.
Even original artwork of high value sometimes require a controlled encasing which moderates air flow and temperature. The Detroit Institute of Art is one of the first museums of its type to utilize these types of showcases when displaying a collection of highly regarded medieval tools to ever leave Europe. In excess of four hundred thousand viewers graced it’s halls to see a collection of 350 aboriginal properties and 115 suits of armor.
In addition to museums and antique collectible outlets, many retailers have also used glass display cases to showcase a variety of items. Most notable of items include expensive jewelry such as luxury watches, precious stones, valuable metals, and extravagant designs. Comparing the merchandise to the type of display case can be a crucial element as not all showcases accentuate certain items the same. For a large number of retail stores, proper forethought of how it will display the items can go a long way in merchandising their respected items.
How and Why To Use Glass Showcase Displays
Choosing the correcting display case can be an integral aspect in the general effectiveness of the advertisement. The dimensions of a display cabinet in relation to the size of the showcased items is of primary examination when making this decision. Obviously, whether to use a half or full vision glass display case is an important decision. Mirrors can also be used to gain a better vantage point of items from a variety of angles without ever touching the article.
Because of the nature of the display, glass showcases have always been identified as a means to trigger impulsive buying with customers. Window shopping is a popular term for displaying merchandise to passerby’s through a external glass showcase. This has been a proven tactic for retailers in the jewelry and clothing sectors. Pair with effective media advertising, this can be one of the most efficient ways of marketing expensive items.
So this is a few reasons how glass display cases can be used to increase the performance and appearance of any item in a number of diverse settings. Select the right features for a showcase and then allow the inherent attributes of the article do the rest of the work. If a piece is worthy of notice, the display case will ensure that it is noticed without hesitation.